Marketing OXO - 1030 Words

Marketing: OXO OXO is a design company whose mission is OXO is dedicated to providing innovative consumer products that make everyday living easier. OXO was established by Sam Farber in 1990 to develop the Good Grips range of comfortable, easy-to-use kitchen utensils. Farbers inspiration to establish OXO was due to his wife. Sam began to question the effectiveness of kitchen utensils when he observed his wifes difficulty in gripping and using ordinary kitchen tools, due to her mild case of arthritis. He saw it as an opportunity to help not only people with arthritis but also to create more comfortable kitchen tools for everyone to use. It has since grown to over 850 products, including†¦show more content†¦OXO has chosen to distribute its products in places where consumers would be more than likely look for kitchen and house ware appliances. The company has made finding its products convenient for all people. Most of these locations are not too far from where people live and could create more chances to let customers view the product. Pricing Strategy The price of OXO products can be considered slightly higher than the average non-department store kitchen and house ware tools. For example an â€Å"OXO Good Grips Salt and Pepper Grinder Set bottle opener† on Amazon runs for $49.95 compared to price of under $30 for some other brands (Amazon). That is considered very expensive for a product with such a simple structure and task. OXO products have a higher level target customers than other normal brands. Ive also noticed advertising focusing on quality; You get what you pay for is the central theme. Social media OXO is very active in the current social media. OXO can be found on the most popular social media outlets of today. The company can be found on Facebook, Twitter, Instagram and Pinterest (Danh, 2014). The OXO products do have promotions and advertisements on YouTube as well. Even though the company has chosen to use social media as one of its marketing strategies, word of mouth and consumer recommendations to friends and families have been the main routes of recognition for the company. In conclusion, OXO has become successfulShow MoreRelatedEssay on OXO: Satifaction Guranteed943 Words   |  4 Pagesï » ¿ OXO Satisfaction Guaranteed 4/27/2014 OXO’s most profitable customers are those with dexterity problems like arthritis such as the wife its founder, Sam Farber, had when coming up with the idea of starting OXO. Now OXO designs products that are usable by as many people as possible. This means that men and women, young and old, left and right handed, and those with special needs can utilize their products (OXO, 1990). â€Å"Through market segmentation, companies divide largeRead MoreEssay on Oxo Case Write-Up2754 Words   |  12 PagesAbstract: OXO International represents an example of a great company built upon a creative product concept. Instead of doing everything by itself, the company chooses to outsource both the design and manufacture process. By setting up partnership strategically, the company has grew fast and gained reorganization by both customers and professionals. However, as OXO wants to develop products targeting high-end markets with higher price points than standard kitchen gadgets, which req uires more complicatedRead MoreA Project Report on Working Capital of Bharat Pump and Compessor Ltd.8411 Words   |  34 PagesTABLE OF CONTENTS ï  ¶ PREFACE ï  ¶ ACKNOWLEDGEMENT ï  ¶ BOARD OF DIRECTORS ï  ¶ ORGANIZATION CHART OF BPCL ï  ¶ INTRODUCTION OF COMPANY ï  ¶ CUSTOMER OF BPCL ï  ¶ PRODUCT PROFILE ï  ¶ QUALITY ASSUARANCE ï  ¶ SWOT ANALYSIS ï  ¶ STRATEGY FORMULATION ï  ¶ MARKETING STRATEGY ï  ¶ MANAGEMENT PROBLEM ï  ¶ SEGMENTATION ï  ¶ RECOMMENDATION ï  ¶ PERFORMANCE HIGHLIGHT ï  ¶ FINANCIAL AND PHYSICAL PERFORMANCE REPORT ï  ¶ CONCLUSION ï  ¶ CERTIFICATE OF APPRECIATION ï  ¶ BIBLIOGRAPHY PREFACE The instrument of government owingRead MoreNegative Impact Of Playing Video Games1780 Words   |  8 Pageschildren to play video games and the choice of the game as well as how long to play. Evidence shows that a video game was started following at the end of World War II, when companies turned the military technology into games. The first video game, OXO, was invented in Cambridge University in 1952, and was not available to the public. In the United States, William A. Higinbotham developed a video game in a laboratory in 1958, which was open for the public. With the development of computer, the firstRead MoreExxonMobile Critical Success Factors3661 Words   |  15 Pagesdeveloped in the Middle East, Africa, Asia, Gulf of Mexico. Exxon Chemical Company was a major producer and marketer of olefins, aromatics, polyethylene and polypropylene along with products such as elastomers, plasticizers, solvents, process fluids, oxo alcohols and adhesive resins. The company was an industry leader in metallocene catalyst technology to make unique polymers with improved performance. Manufacturing facilities were located in 24 countries. In 1999, Exxon and Mobil merged together andRead MoreEastman Industry Analysis2728 Words   |  11 PagesChoice Awards 2014. The awards are based on feedback about the company from its employees. Eastman ranked fourth out of the list of 50 companies with 1,000 or more employees. Value-Chain Analysis: Primary Activities | Support Activities | * Marketing and Sales | * Inbound Logistics | * Manufacturing | * Procurement | * Environmental Strategies | * Technology and Development (Non- Product) | Eastman’s Relative Balance Sheet Ratios (In millions): Current Ratio: 157% | QuickRead More06Student 1As Shown In The Chapter16447 Words   |  66 Pagesfollowing items? A. Higher prices B. A higher willingness to pay C. Higher costs D. All of these 34. When the focus of competition is on differentiation, a firm tends to use all of these levers EXCEPT: A. New product launches. B. Cost input factors. C. Marketing and promotion. D. Unique product features. 35. Interface is a leader in sustainable and innovative carpeting, as evidenced by its Cool Carpet product, the worlds first carbon-neutral floor covering. Its product is unique and has appealing customer

Film Analysis Of Senor Love Daddy - 1327 Words

In the first shot of scene one, we are introduced to the character Senor Love Daddy which begins with an ECU (extreme close up shot) of his mouth, along with the top of the microphone and his hand with is holding an alarm clock. The alarm clock (which is a prop) is making an extremely loud, irritating, ringing sound. This is done to grab our attention from the get-go by referencing the conflict within the film which can be to some the conflict slowly reframes as it is zooming out which is allowing us to see more of Senor Love Daddy’s face and the microphone. This entire introduction scene is shown with a hard-reddish light coloring, this coloring motif paired with the slow zoom is to show us how hot it is within the setting of the film.†¦show more content†¦This whole introduction to Senor Love Daddy is done in one long take/shot. In the second scene shot one is the introduction to the character Smiley who is standing in front of a church. At the begin of this scene, the camera is framing Smiley in an MS (Medium Shot) that is shot from a low angle, with no camera movement. Stan Lee shot this scene at a low angle to bring attention to the images that Smiley is holding. Still, at an MS (Medium Shot) Smiley stutters to perch/repeat the words he’s listening to on the tape player around his neck. In the second scene shot two is a CU (Close up shot) of the images that Smiley is holding as he stands in front of the church. Smiley within this close-up shot takes a marker and draws a big red X by Malcolm X and draws a big red crown diagonally above Martin Luther King. These image and Smiley’s character has a huge importance within this film, the images hint the overall importance of the Civil Right symbols to the scene, as Smiley is unable to actuality pronounce their names (Martian Luther King and Malcolm X) because of his stuttering, reflects the film’s conflict in choosing between their contrasting positions on the race relations. In the second scene shot three, it returns to the camera framing Smiley in an MS (Medium Shot) that is shot from a low angle, with no camera movement. What’s important in this scene is what Smiley say which was; â€Å"This is Malcolm X and this is Martin King, nowShow MoreRelatedDo The Right Thing Analysis1257 Words   |  6 PagesThere are various elements that contribute to the significance of a film. Cinematography, is one important element in which the camera is used to capture visual images through a number of other controllable elements such as; camera lens, framing, scale, movement etc. Editing is another fundamental component of film studies in which different shots are put together in a coherent sequence in order to make meaning of a film. In the film â€Å"Do The Right Thing† by Spike Lee, cinematography and editing serveRead MoreMovie Analysis : Movie Of A Film 2032 Words   |  9 PagesAs we moved into the auteur category of films, we went from films having a clear plot, ending, and meaning, to films having endings, plots, and meanings the audience had to actually sit and think about to find to find out what exactly the director was trying to portray. This is caused by directors that are considered auteurs. These directors wanted their viewers to be able to come up with their own meaning instead of just giving it to them. They want the audience to think as they watch the movie

Your Identity Free Essays

Elvin Roperto Professor Gallers English 101 February 16, 2012 You’re Identity Back in the day, few wondered about their ancestors. The majority of people thought they knew all about their ancestor’s history. Who they we’re, their nationality, and their native language. We will write a custom essay sample on Your Identity or any similar topic only for you Order Now But today in society many are shocked to find out that their ancestor history or past isn’t true at all because of DNA genealogy. If you thought that your ancestors we’re Puerto Rican and they actually turned out to be Mexican. Would you freak out? Would you have to change your ways? Would you change your traditions? A genealogical DNA test examines the nucleotides in specific locations on a person’s DNA to find out where a person’s ancestor comes from. The test results are not meant to have any medical information and the test results do not determine genetic diseases or disorders. They are only intended to give genealogical information. To take a genealogical DNA test all you have to do is a painless cheek-scrapping at your home and mail the sample to a genetic genealogy laboratory for testing. There are a few types a test you can use, but the most popular tests are the Y chromosome test and the mitochondrial DNA test. These tests can determine where your ancestors originated from. I disagree, just because a test tells you where you came from doesn’t mean you have to change anything about yourself. Your Identity isn’t based on your family tree’s past. It’s based on everything we see, feel, hear, taste, smell, and read. Every person you meet, every conversation you have, every event in your life, and the way you interpret all sights, sounds, tastes, smells, actions, and events, shape up who you are as a human being. And nothing in the world should change that, not even your ancestor’s past. On the other hand, can you define yourself as a person without your nationality? How much of who is you are based on your nationality? Can your nationality be a part of your soul? A person’s nationality says much about their culture outlook on life, the way they conduct their lives aspirations, and relationships. The way you act, talk, feel can be a result from your nationality. So maybe it’s possible that you an potentially lose yourself because of believing in something that you are not. In general, I can agree with Harmon. Knowing your nationality can make you understand a bit more about your Identity whether in a positive or negative way Overall, DNA genealogy should not change who you are, even though nationality is a big part of your Identity. If you do find out you’re from a different country, you can try to change some of your traditions and cultural views but you’ll still be you. Work Cited http://en. wikipedia. org/wiki/Genealogical_DNA_test How to cite Your Identity, Essay examples